Counterfeit watches with street value of $58 million seized

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LOUISVILLE, Ky. (KT) – In one night, U.S. Customs and Border Protection officers assigned to the Port of Louisville seized 32 separate shipments containing counterfeit designer watches, such as Rolex, that would have been worth nearly $58 million, had they been genuine.

Last Friday, CBP officers inspected all 32 parcels to determine if the goods were admissible in accordance with CBP regulations.  The officers found a total of 2,168 designer watches determined to be counterfeit by CBP’s trade experts at their Centers of Excellence and Expertise.  All the watches originated from Hong Kong, and were destined for several addresses across the U.S.

Two of the more notable seizures were destined for the same business in Flushing, New York.  One shipment contained 958 counterfeit Rolex watches that would have been worth $8.4 million, while the other one had 1,000 more counterfeit Rolex watches that could have been worth $40.6 million.

Other seizures included four counterfeit Richard Mille watches that, if they were real, would have been worth $766,000 and another shipment contained 93 various counterfeit designer watches worth $3 million.

The total value of the shipment, if the watches had been real, would have been $57.84 million, according to the CBP. 

Historically, counterfeit watches and jewelry have been one of the top seized counterfeit products by CBP, with more than a quarter of the counterfeit goods coming from Hong Kong.  Counterfeit watches and jewelry make up almost half of the total manufacturer’s suggested retail price of seized goods, an average of $650 million over the last two years.

“Consumers should be aware that if a known high-value brand is being offered for an unusually low price, it could very well be fake. CBP encourages the use of reputable vendors for your valuable purchases,” said LaFonda Sutton-Burke, Director, CBP Field Operations, Chicago. “Our officers are dedicated to preventing counterfeiters from defrauding consumers and legitimate businesses.”

Sold in underground outlets and on third party e-commerce websites, counterfeit commodities fund smugglers and members of organized crime. Consumers often believe they are buying a genuine product but soon realize the item is substandard and potentially dangerous.

CBP has established an educational initiative to raise consumer awareness about the consequences and dangers that are often associated with the purchase of counterfeit and pirated goods. Information about the Truth Behind Counterfeits public awareness campaign can be found at



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